In order to do this, we realized some years ago that, to be leaders in the industry, we had to separate things a little."Ĭarvin Corp. "In a way, it's like Toyota and Lexus, where - in order to make sure each of the company's divisions are thought of in the highest regard - we had to re-brand. "This is our way of separating things," said Richard Cruz, Jr., who oversees Carvin's advertising and media & Artist Relations. Carvin Corp.’s 100 employees will be divided equally between the old and new companies. Each described the split as an amicable one, which they think will be mutually beneficial. had between $14 million and $15 million in sales in 2014, according to Carson and Jeff Kiesel, who both spoke by phone Tuesday to U-T San Diego. Both companies have the Carvin name, and (starting April 1) we'll be focused on having dual websites."Ĭarvin Corp. In a separate interview, Carson Kiesel said: "We birthed the new company today, so we see it as an expansion. But whether that will be one year from now, or five years, I don't know." "At some point, I see us moving into our own facility.
“We just want to build the (guitar and bass) brand into the best instrument line it can be,” Jeff Kiesel said. Jeff’s father, Mark Kiesel, is the president of Kiesel.
President Carson Kiesel and Kiesel Guitars Vice President Jeff Kiesel, who is Carson’s nephew. Both Carvin and Kiesel will debut new signature model guitars at the NAMM show, which runs Thursday through Sunday.įor now, Carvin and Kiesel will continue to operate under the same roof, according to Carvin Corp. Its instruments are endorsed by such six-string stars as Allan Holdsworth and Frank Gambale, both of whose signature guitar lines are made and marketed by Carvin. Carvin currently makes an estimated 5,000-plus guitars and bass guitars annually.
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